How to Make the Website of Your Restaurant Friendly to Spanish Customers
Did you know that there are roughly 37 million people who speak Spanish that are living in the US now? What this implies is that those who have websites such as a restaurant website need to think about how their website will appear to these customers. This is a big number that represents a good opportunity to market your business if you take actions to achieve this. You wouldn’t want them to choose your competitors over you just because you didn’t find ways to cater to them, won’t you?
One of the ways by which you can capitalize on this market is to make your website Spanish-friendly. What this means is that those who speak Spanish will not be intimidated by your website because they can understand it. Here are the top three ways by which you can achieve that.
The first thing and probably the most important thing as well that you need to do is to make sure the website that you have can be read in both English and Spanish. If you cannot achieve a full translated website then you can choose to have the essential parts translated. The most important parts of the website would have to be the menu and of course the contact details of the restaurant.
But if you can find a way to do so it is best that you have the option in your website to be fully translated. What Spanish customers just need to do is to click on the Spanish flag and it becomes translated.
After taking care of the content you also need to take care of using the language of the Spanish for the purposes of SEO. This is done with the use of hreglang tags. You also need to think carefully your website’s structure. Another alternative would be to have a sister website in Spanish along with the original English site. You can see some examples of this kind of sites on the internet.
The second thing that you have to consider for your Spanish customers is the use of euphemisms and idioms. You see some of them cannot be translated well in Spanish.
The third thing to take care of in your website are the bilingual links there. Here you have the option of having only the top-level links in both languages. This will allow the Spanish customers to be able to navigate easily in your website.
An example of a top-level link that needs to be bilingual is the local hoteles that people can stay at after eating at your restaurant. Clicking on this link would direct them to the website of different hoteles. You can contact hoteles for advertising partnerships for this. This means that whenever these hoteles get a booking from your website you will be earning a commission from it. This is an example of affiliate advertising that many hoteles practice already.